Before the first buyer even walks through the door, there's work to be done, and it's almost always underestimated. When preparing an apartment for sale in Girona, we're not talking about renovations, but about ensuring that in the half-hour time it takes for a viewing, the buyer can imagine themselves living there without distractions.
At KyH we see it every day: objectively inferior apartments sell in three weeks, while apartments with better locations and more natural light remain listed months later. The difference is almost never in the physical property itself, but in how the sale was approached from the start.
The first filter for any buyer is visual and happens on their mobile device, not during a visit. They make a decision in just a few seconds by looking at the main photo. If the presentation doesn't work, the buyer won't even bother visiting, and you'll interpret it as "the market is slow," when in reality the ad isn't doing its job.
Improving the presentation of your property in Girona is the cheapest way to sell it. And it improves the outcome of everything else: more viewings, more qualified leads, and less pressure to lower the price later.
The first step is to depersonalize the spaces. Family photos, distinctive objects, too much furniture, or cluttered decor: all of that is distracting. The buyer needs to see a house, not yours.
Remove anything unnecessary, clear countertops, keep surfaces clean, and reduce furniture if the spaces feel small. A less cluttered apartment looks bigger and brighter, and that shows in photos.
The first step is to depersonalize the spaces. Family photos, distinctive objects, too much furniture, or cluttered decor: all of that is distracting. The buyer needs to see a house, not yours.
Remove anything unnecessary, clear countertops, keep surfaces clean, and reduce furniture if the spaces feel small. A less cluttered apartment looks bigger and brighter, and that shows in photos.
Thoroughly clean the property before the photos are taken and before each viewing. Ventilate the space, open blinds and curtains, and turn on all the lights if the viewing is in the afternoon. Natural light is one of the most valuable assets, and it should be showcased.
Be mindful of odors: pets, cooking, dampness. It's the first thing anyone notices when they enter and the hardest to fix immediately.
Professional photography and, when the property allows, video or a virtual tour. A good main photo is what determines whether people open the listing or move on to the next one. A hastily taken photo with poor framing makes the apartment look smaller or darker than it actually is.
First, the house is prepared, then it's photographed; never the other way around. That's why preparation comes before publication.
It's the least glamorous item and the one that causes the most sales bottlenecks in the final stretch. Before marketing, it's advisable to have:
If a buyer with approved financing wants to sign but the paperwork isn't ready, those weeks of delay can derail the deal. Preparing it from the start is the easiest and most time-saving step.
Preparing everything and listing at an above-market price won't work. An overpriced property doesn't stay on the market "a little longer": it gets stale, receives few viewings in the first few weeks (the most important ones), and when the price finally drops, it already carries the label of "it's been listed for months." Listing at market price, with data on completed sales in your area, is the perfect complement to everything mentioned above. You can start with our valuation of your home.
Each visit should be well-prepared and conducted with order, professionalism, and attention to detail. At KyH, we coordinate and manage visits, and each one is accompanied by a professional, adapting to the owner's availability.
Before each visit: the house should be tidy, lights on, and a comfortable temperature, and if possible, the owner and pets should not be present. This makes it easier for the buyer to give their opinion freely.
Open house events can also be organized: in a real case of our clients, after months of trying to sell with other real estate agencies, combining visibility, content and an open house event allowed the sale to be closed in three weeks.
Is it worth renovating before selling? Generally, it's not necessary: painting, minor repairs, and cleaning offer a better return. A major renovation should be assessed using data specific to your area.
How long does preparation take? It depends on the condition of the property; with a good list, it's usually resolved before taking photos and publishing.
What documents do I need? Simple note, energy certificate, occupancy certificate, IBI, community certificate and deed.
What is home staging? Present the property in a neutral and attractive way so that the buyer can imagine themselves living in it.
That's why we listen before we act, we speak clearly, and we support you from beginning to end.
And tell us about your case
+34 644 77 47 32
Passeig Capellades, 4, 17840 Sarrià de Ter, Girona
info@kyhcapital.com
